Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
Lire la suiteConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lire la suiteyou’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...
Lire la suiteArgues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually ...
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